This is to protect tips client identities of branding agencies tagline contract with me as a branding strategist and slogan writer. Recently Created Advertising Slogans and Taglines. If you're Rever Corporation, maker of a notebook computer with a built-in projector, prospects may think it's just another laptop PC.
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They don't escort what makes it different and better. When you position the notebook with the advertising slogan, "The first notebook computer with an 8-foot screen," you've instantly created differentiation and immediately added greater perceived value.
Your sales prospect writing Now the value ads this brand's appeal has been taken to a higher level, thanks to meaningful positioning. Today, as noted branding expert Al Ries notes, many companies use short positionings, such as Fidelity Investments "Turn Here.
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And couldn't almost anyone use this wording? It's hardly unique to Fidelity. Then consider "What happens in Vegas stays in Vegas. Speaking for resonant, strive to ensure that your ad slogan meets these three key criteria: